Product line and the depth and breadth of the line

Deletion results in either product replacement or product elimination.

what is merchandise assortment

Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line. Many retailers choose to add a greater variety during the busy holiday shopping season. Additionally, there is potential for intra-firm competition between the parent product and the line extension or between two or more line extensions.

Product line depth

Finally, the consistency of a product mix completes our four product mix decisions. Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category. Should your company focus its limited product development resources on entirely new lines, expansions to existing lines, or improvements to existing products? This broad spectrum category is also known as a product line. Product breadth, on the other hand, refers to the number of product lines a company offers. The company can extend its product line down-market, up-market, or in both directions. Up-Market Stretch: companies may wish to enter the high end of the market for more growth, higher margins, or simply to position themselves as full-line manufacturers. Indeed, as more and more features are added to the key products, or more and more related products are added to the related product line, each improvement or addition will likely capture fewer and fewer customers. An individual product is a particular product within a product line.

Now, there are four dimensions associated with a company's product mix and the product line breadth is one of them. On the other hand, convenience is essential to the drug store customer and they may want to pick up toothpaste and batteries in one stop.

Product line and product range

Make product lines more consistent or less. For instance, one can get their morning juice from products other than cranberry juice. Indeed, as more and more features are added to the key products, or more and more related products are added to the related product line, each improvement or addition will likely capture fewer and fewer customers. Consistency refers to how closely related the product lines are in terms of end use, production requirements, distribution channels or any other way. Product mix decisions arise as soon as an organization has several product lines. Developing an entirely new product often involves the development or acquisition of new technology, and the cost is often much greater. From the seller's point of view, line pricing holds several benefits: The product and service mix can then be tailored to select price points. Deletion results in either product replacement or product elimination.

Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category. As mentioned in the previous example, Colgate has 3 product lines. A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product.

Product line and the depth and breadth of the line

An individual product is a particular product within a product line. Developing an entirely new product often involves the development or acquisition of new technology, and the cost is often much greater.

What products will be offered i.

difference between product mix and product line

This is a good strategy because it gives customers more gift-giving options. Describe the relationship between product line breadth and the product marketing mix Product, Placement, Promotion, and Price The marketer must also consider the product mix, which includes factors such as product depth and breadth.

The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale.

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Product Line Breadth